Packers’ Big Audacious Goals

Sat Feb 13, 2010 11:17:53 am by Dustin
Filed under Dealing with People, General

In James Collins’ Build to Last, he outlines what he calls Big Hairy Audacious Goals, a principle for setting goals so outrageous they are rarely met or even believed to be obtainable. These companies than go after them or die trying. A couple successful examples:

  • Boeing – After WWII, they entered the commercial jet engine market by making the 707. For a company who primarily created military aircrafts, they had no experience in the commercial market. Additionally, this market was not thought to ever need jets.
  • GE – Be # 1 or 2 in every market they enter or get out of the market.
  • Microsoft – A computer in every home.
  • Google – Organize the world’s data.

Easy accomplishments, huh? Not much to it? You could imagine a large amount of motivation once some momentum is behind it.

The same philosophy could be applied to a football franchise. Obviously, any team goes into a season to win the Super Bowl. But that is not enough. A team could destroy its long-term potential with such a short-term goal.

The Green Bay Packers have had their glory days – the 30s and 60s and a burp in the 90s. Shortly after the leagues merged, they have been considered the team that was.

Well I am going to single handedly change that. Are you ready? I hope Mike and Ted are listening because here are my BHAGs:

  • Ten Consecutive Division Titles – No more losing to the most hated rivals.
  • Undefeated at Home – Bring back the times when nobody came to Lambeau to win.
  • Undefeated in the Division – Yes, I realize these last two will give them 12 win seasons automatically.
  • Four Super Bowl Titles – During the ten years of division titles, four should take them all the way.

Achieving these goals should not only prove the Pack is the greatest team of all time (new and old) but also build a system that is build to last. A system with gears turning past the current administration and players.