The Tipping Point (Book Review)

Tue Jan 12, 2010 9:26:14 pm by Dustin
Filed under Book Review, General

Full Title: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
ISBN: 0-316-34662-4
Get it cheap.

Summary: The tipping point is that moment when a trend or idea goes from just that to spreading like wild fire. It could be a marketing event, virus epidemic, or crime rates. Frankly it comes down to getting the information in the hands of well connected people and paying attention to the details within the situation.

What I thought: If the short summary did not give it away, I thought this book was mediocre. I had a math professor in college, Ron Smit, who had a saying when we said the answer was ‘big’:

That’s a social science answer.

This book could use more concrete evidence.