Now That Is How You Sell Magazines

Thu Dec 20, 2007 6:21:31 pm by Dustin
Filed under General

There is a rumor out that Barron’s has an article about getting away from Warren Buffett stock. This is a brilliant marketing ploy.

It works like so:

  • Write an article stating the greatest investor of our time is out of date, falling behind, and going to retire/die before a replacement can be found to take the company for the next 30 years.
  • Tell a couple of key bloggers.
  • Watch them say ‘Oh no you didn’t’.
  • Continue to watch as everybody and their brother’s dog writes about you.
  • Count your money.

This ploy worked on me, well sort of. After work today I headed over to Barnes and Noble to see if I could pick up a copy because I crumble for knowledge about investing. I fed my opinion that Barnes and Noble is useless because they did not have Barron’s at all. Luckily, the article is online, so Sell Buffett I guess.

  1. Jeff

    Unfortunately, lots of people use this tactic to get visitors to their site or buy their magazine. This kind of crap is one of my main dislikes of the web. Some people add nothing of value to the web, but try to trick people into doing something like viewing their site so they can get paid for ads.