The Art Of The Start (Book Review)

Mon Aug 13, 2007 6:36:18 am by Dustin
Filed under Book Review, Finance, Fun, General, Payroll, a little about life

Full Title: The Art of the Start, The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
ISBN: 1-59184-056-2
Get it Cheap.

Summary: Guy goes through a few of the major aspects of starting a business such as writing a business plan, raising money, and recruiting great talent and explains the best pieces which should be focused on and those which should be forgotten. One example for the writing the plan comes down to who writes it. He suggests from his experience as a Venture Capitalist that many start ups try to write the plan as a team or in sections. This is a bad idea for many reasons (I will let him explain those) and says ideas should come from everybody but one person should physically write the plan. Another example is from creating mission statements. According to him they are useless time wasters. All of them have the same basic pieces (regardless of the organization) and are forgotten and not followed 10 minutes after being written.

What I thought: In a few emails with Guy I have found him to be a very nice person. That personality is also demonstrated in this book. This book is more of a guide to describing the best ways to forget about the things which are not going to make the company successful and start implementing ideas which will. A cut-the-crap-and-let’s-grow guide if you will. Michael Moritz of Sequoia Capital put it best.

A successful entrepreneur requires three things: a garage, an idea, and this book.

Art of the Start


  1. Jeff

    Very interesting. Are you going to start your own business?

  2. Dustin

    I have wanted to start/run my own business in one way or another since I was a little boy. I just need to decide what it is going to be first. Have any ideas for me.

  3. Jeff

    Well, they always say to stick with what you know when investing. I don’t see why starting a company would be any different. The tough part is finding a product/service that isn’t already available. But if you can produce/provide something better than it already is being done, that would be a good way to start.